Gov. Noem announces state to sponsor NASCAR Car with “Freedom Works Here” campaign

South Dakota Governor Kristi Noem announced Thursday in Sioux Falls the state has taken out a sponsorship on a NASCAR car. The sponsorship will promote the “Freedom Works Here” workforce recruitment campaign. The goal of the campaign is to bring able bodied workers to move to South Dakota to live and work. South Dakota will partner with Live Fast Motorsports for the sponsorship and the car will be in South Dakota for the next 10 days including at the Buffalo Chip during the Sturgis motorcycle rally.