A new report from Rabobank says the global poultry outlook remains bullish despite higher costs for producers and consumers.
Even with higher prices due to inflation, Christine McCracken with RaboResearch tells Brownfield that consumer demand for chicken is strong. “Partially driven by the fact that you really have more expensive beef products right now and people are taking advantage of the fact that they can find some of this lower-cost poultry in the stores from time to time, and are really taking advantage of some of that feature activity that we’ve seen here lately.”
McCracken says avian influenza did impact some of the poultry sectors more than others.